A logo is a brand’s first impression, conveying personality, values, and purpose in a single, memorable mark. Whether minimalist or expressive, subtle or distinctive, each logo I create tells a client’s story and sets the tone for every interaction, helping brands build a strong visual presence, stand out in competitive markets, and leave a lasting impact.

Creative Direction
As Creative Director and Lead Designer, I shape the Glazer Children’s Museum’s brand identity across all digital, print, and environmental design initiatives. I craft an inclusive brand voice that resonates with families, educators, donors, and partners in campaigns that engage the community, inspire action, and earn recognition.

Brand Identity
The GCM brand captures the vibrant energy of learning through play. Every touchpoint—from field trips to fundraising—feels inviting and connected, with a colorfully consistent through-line that reflects the museum’s mission to spark curiosity, foster connection, and cultivate a lasting love of play.

Assets
Bold, bouncy color palette
Gentle, approachable typefaces
Warm, informed museum voice
Friendly, playful graphic illustrations
Candid, mission-driven photography

Impact
This visual and verbal storytelling increases visitor engagement, strengthens organizational impact, reinforces the museum’s standing as a leading cultural institution, and raises its visibility through award-winning creative work.

I collaborate with educators and exhibit teams to create immersive museum experiences that blend storytelling, interactivity, and spatial design through a curious, creative lens. Each installation invites visitors to engage, experiment, and play in unexpected ways, turning spaces into lively, meaningful experiences for all ages.

I design dynamic, themed experiences that turn fundraising events into compelling, story-driven moments. From crafting invitations and event collateral to shaping environmental design, I bring an artful, inventive perspective to every detail. Each event is thoughtfully curated to invite wonder, convey a mission, and leave guests inspired to give.