Creative Direction
As Creative Director and Lead Designer, I shape the Glazer Children’s Museum’s brand identity across all digital, print, and environmental design initiatives. I craft an inclusive brand voice that resonates with families, educators, donors, and partners in campaigns that engage the community, inspire action, and earn recognition.
Brand Identity
The GCM brand captures the vibrant energy of learning through play. Every touchpoint—from field trips to fundraising—feels inviting and connected, with a colorfully consistent through-line that reflects the museum’s mission to spark curiosity, foster connection, and cultivate a lasting love of play.
Assets
Bold, bouncy color palette
Gentle, approachable typefaces
Warm, informed museum voice
Friendly, playful graphic illustrations
Candid, mission-driven photography
Impact
This visual and verbal storytelling increases visitor engagement, strengthens organizational impact, reinforces the museum’s standing as a leading cultural institution, and raises its visibility through award-winning creative work.
